La Costeña vs La Morena · Bay Area shelf head-to-head
La Costeña and La Morena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Costeña carries more Brand PowerLa Costeña is in more Bay Area grocersLa Costeña fields the deeper lineup
La Costeña
La Morena
34
brand power
14
18
products
4
5
categories
1
8
subcategories
2
7
grocers
5
31.8¢
price per oz
84.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Costeña▭ La Morena
Distribution · 30% of score29·21
L
L
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score78·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Costeña
only La Morena
no top category La Costeña doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Costeña · 3
only La Morena · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Costeña · La Morena
