La Fundidora vs Mother's · Bay Area shelf head-to-head
La Fundidora and Mother's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother's carries more Brand PowerLa Fundidora sits further up the premium end
La Fundidora
Mother's
20
brand power
27
6
products
5
2
categories
3
2
subcategories
4
7
grocers
7
77.0¢
price per oz
67.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Fundidora▭ Mother's
Distribution · 30% of score29·29
M
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Fundidora
only Mother's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Fundidora · 3
only Mother's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Fundidora · Mother's