La Michoacana vs Ben & Jerry's · Bay Area shelf head-to-head
La Michoacana and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupLa Michoacana sits further up the premium end
La Michoacana
Ben & Jerry's
7
brand power
50
3
products
89
2
categories
4
2
grocers
12
$7.16
avg price
$7.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Michoacana▭ Ben & Jerry's
Distribution · 30% of score8·50
L
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Michoacana
no top category Ben & Jerry's doesn’t also play in.
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Michoacana · 0
no exclusive doors — everywhere La Michoacana is, Ben & Jerry's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Michoacana · Ben & Jerry's