La Michoacana vs Dove · Bay Area shelf head-to-head
La Michoacana and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineupLa Michoacana sits further up the premium end
La Michoacana
Dove
7
brand power
45
3
products
25
2
categories
6
2
subcategories
7
2
grocers
11
$7.16
avg price
$10.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Michoacana▭ Dove
Distribution · 30% of score8·46
L
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Michoacana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Michoacana · 0
no exclusive doors — everywhere La Michoacana is, Dove is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Michoacana · Dove