La Morena vs La Costeña · Bay Area shelf head-to-head
La Morena and La Costeña, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Costeña carries more Brand PowerLa Costeña is in more Bay Area grocersLa Costeña fields the deeper lineup
La Morena
La Costeña
14
brand power
34
4
products
18
1
categories
5
2
subcategories
8
5
grocers
7
84.1¢
price per oz
31.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Morena▭ La Costeña
Distribution · 30% of score21·29
L
L
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Morena
no top category La Costeña doesn’t also play in.
only La Costeña
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Morena · 1
only La Costeña · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Morena · La Costeña
