La Rosa vs Chickapea · Bay Area shelf head-to-head
La Rosa and Chickapea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chickapea carries more Brand PowerChickapea is in more Bay Area grocersChickapea fields the deeper lineup
La Rosa
Chickapea
12
brand power
17
3
products
7
1
categories
2
2
subcategories
5
4
grocers
7
86.3¢
price per oz
86.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Rosa▭ Chickapea
Distribution · 30% of score17·29
L
C
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Rosa
no top category Chickapea doesn’t also play in.
only Chickapea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Rosa · 1
only Chickapea · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Rosa · Chickapea
