La Tortilla Factory vs Vista Hermosa · Bay Area shelf head-to-head
La Tortilla Factory and Vista Hermosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersLa Tortilla Factory fields the deeper lineup
La Tortilla Factory
Vista Hermosa
53
brand power
30
24
products
9
3
categories
3
7
subcategories
4
18
grocers
6
67.5¢
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Vista Hermosa
Distribution · 30% of score75·25
V
carried in 18 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread1 vs 1 SKUs
only La Tortilla Factory
only Vista Hermosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Tortilla Factory · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Vista Hermosa
