La Tortilla Factory vs Xulo · Bay Area shelf head-to-head
La Tortilla Factory and Xulo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersLa Tortilla Factory fields the deeper lineup
La Tortilla Factory
Xulo
53
brand power
10
24
products
2
3
categories
1
7
subcategories
1
18
grocers
1
$5.45
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Tortilla Factory▭ Xulo
Distribution · 30% of score75·4
X
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Xulo
no top category La Tortilla Factory doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Tortilla Factory · Xulo