La Vieille Ferme vs Poppi · Bay Area shelf head-to-head
La Vieille Ferme and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineupPoppi sits further up the premium end
La Vieille Ferme
Poppi
26
brand power
60
6
products
54
3
categories
2
3
subcategories
3
4
grocers
19
39.4¢
price per fl oz
24.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Vieille Ferme▭ Poppi
Distribution · 30% of score17·79
L
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Vieille Ferme
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Vieille Ferme · 0
no exclusive doors — everywhere La Vieille Ferme is, Poppi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Vieille Ferme · Poppi