La Vieille Ferme vs Summer Water · Bay Area shelf head-to-head
La Vieille Ferme and Summer Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Vieille Ferme carries more Brand PowerLa Vieille Ferme is in more Bay Area grocersLa Vieille Ferme fields the deeper lineupSummer Water sits further up the premium end
La Vieille Ferme
Summer Water
26
brand power
7
6
products
1
3
categories
1
4
grocers
1
$10.24
avg price
$13.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Vieille Ferme▭ Summer Water
Distribution · 30% of score17·4
L
S
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39·8
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Vieille Ferme
only Summer Water
no top category La Vieille Ferme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only La Vieille Ferme · 4
only Summer Water · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Vieille Ferme · Summer Water