Lagunitas vs New Belgium · Bay Area shelf head-to-head
Lagunitas and New Belgium, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineup
Lagunitas
New Belgium
44
brand power
21
18
products
7
4
categories
2
11
grocers
2
$10.10
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lagunitas▭ New Belgium
Distribution · 30% of score46·8
N
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lagunitas
only New Belgium
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lagunitas · New Belgium
