Lagunitas vs Sober Carpenter · Bay Area shelf head-to-head
Lagunitas and Sober Carpenter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineup
Lagunitas
Sober Carpenter
44
brand power
23
18
products
9
4
categories
2
11
grocers
3
17.2¢
price per fl oz
27.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lagunitas▭ Sober Carpenter
Distribution · 30% of score46·13
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beer8 vs 1 SKUs
3% of shelf
only Lagunitas
only Sober Carpenter
no top category Lagunitas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lagunitas · Sober Carpenter
