Lakewood Organic vs Ocean Spray Cranberries, Inc. · Bay Area shelf head-to-head
Lakewood Organic and Ocean Spray Cranberries, Inc., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineup
Lakewood Organic
Ocean Spray Cranberries, Inc.
55
brand power
9
51
products
2
3
categories
1
17
subcategories
2
19
grocers
1
$11.58
avg price
$4.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lakewood Organic▭ Ocean Spray Cranberries, Inc.
Distribution · 30% of score79·4
O
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lakewood Organic
only Ocean Spray Cranberries, Inc.
no top category Lakewood Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lakewood Organic · Ocean Spray Cranberries, Inc.