Lale vs Petit Pot · Bay Area shelf head-to-head
Lale and Petit Pot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Petit Pot carries more Brand PowerPetit Pot is in more Bay Area grocersPetit Pot fields the deeper lineupLale sits further up the premium end
Lale
Petit Pot
30
brand power
43
9
products
18
4
categories
1
6
subcategories
4
6
grocers
16
$11.28
avg price
$7.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lale▭ Petit Pot
Distribution · 30% of score25·67
L
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lale
only Petit Pot
no top category Lale doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lale · 0
no exclusive doors — everywhere Lale is, Petit Pot is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lale · Petit Pot