L'amourette vs Whims · Bay Area shelf head-to-head
L'amourette and Whims, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineup
L'amourette
Whims
44
brand power
28
27
products
9
3
categories
3
11
grocers
5
$2.50
price per fl oz
$3.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ L'amourette▭ Whims
Distribution · 30% of score46·21
W
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: L'amourette · Whims
