Laoban vs Mrs. T's · Bay Area shelf head-to-head
Laoban and Mrs. T's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laoban carries more Brand PowerLaoban is in more Bay Area grocersLaoban fields the deeper lineupLaoban sits further up the premium end
Laoban
Mrs. T's
46
brand power
16
15
products
3
4
categories
1
5
subcategories
1
11
grocers
4
$9.41
avg price
$5.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laoban▭ Mrs. T's
Distribution · 30% of score46·17
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laoban
only Mrs. T's
no top category Laoban doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laoban · Mrs. T's