Laoban vs Sobo · Bay Area shelf head-to-head
Laoban and Sobo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laoban carries more Brand PowerLaoban is in more Bay Area grocersLaoban fields the deeper lineupSobo sits further up the premium end
Laoban
Sobo
46
brand power
20
15
products
5
4
categories
1
5
subcategories
1
11
grocers
5
$1.02
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laoban▭ Sobo
Distribution · 30% of score46·21
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laoban
only Sobo
no top category Laoban doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laoban · Sobo
