Laura Chenel vs Vermont Creamery · Bay Area shelf head-to-head
Laura Chenel and Vermont Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermont Creamery carries more Brand PowerLaura Chenel is in more Bay Area grocersVermont Creamery fields the deeper lineup
Laura Chenel
Vermont Creamery
44
brand power
50
14
products
18
1
categories
4
1
subcategories
8
19
grocers
16
$1.80
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laura Chenel▭ Vermont Creamery
Distribution · 30% of score79·67
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laura Chenel
no top category Vermont Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laura Chenel · Vermont Creamery
