Laura Scudder's vs Jif · Bay Area shelf head-to-head
Laura Scudder's and Jif, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jif carries more Brand PowerJif is in more Bay Area grocersJif fields the deeper lineup
Laura Scudder's
Jif
12
brand power
39
5
products
18
2
categories
3
2
subcategories
4
6
grocers
11
38.7¢
price per oz
30.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laura Scudder's▭ Jif
Distribution · 30% of score25·46
L
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laura Scudder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laura Scudder's · 0
no exclusive doors — everywhere Laura Scudder's is, Jif is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laura Scudder's · Jif