Laura Scudder's vs Skippy · Bay Area shelf head-to-head
Laura Scudder's and Skippy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy carries more Brand PowerSkippy is in more Bay Area grocersSkippy fields the deeper lineup
Laura Scudder's
Skippy
12
brand power
41
5
products
18
2
categories
2
6
grocers
13
38.7¢
price per oz
30.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laura Scudder's▭ Skippy
Distribution · 30% of score25·54
L
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laura Scudder's
only Skippy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laura Scudder's · 0
no exclusive doors — everywhere Laura Scudder's is, Skippy is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laura Scudder's · Skippy
