Laurel's vs Tazo Tea · Bay Area shelf head-to-head
Laurel's and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tazo Tea carries more Brand PowerTazo Tea is in more Bay Area grocersTazo Tea fields the deeper lineupLaurel's sits further up the premium end
Laurel's
Tazo Tea
25
brand power
45
5
products
32
3
categories
2
4
subcategories
9
9
grocers
13
60.5¢
price per fl oz
26.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laurel's▭ Tazo Tea
Distribution · 30% of score38·54
L
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laurel's
only Tazo Tea
no top category Laurel's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laurel's · 1
only Tazo Tea · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laurel's · Tazo Tea