Lean Cuisine vs Michael Angelo's · Bay Area shelf head-to-head
Lean Cuisine and Michael Angelo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineup
Lean Cuisine
Michael Angelo's
45
brand power
30
39
products
11
4
categories
2
7
subcategories
2
8
grocers
6
62.7¢
price per oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lean Cuisine▭ Michael Angelo's
Distribution · 30% of score33·25
M
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lean Cuisine
only Michael Angelo's
no top category Lean Cuisine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lean Cuisine · 3
only Michael Angelo's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lean Cuisine · Michael Angelo's
