Leaves And Flowers vs The Republic Of Tea · Bay Area shelf head-to-head
Leaves And Flowers and The Republic Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Republic Of Tea carries more Brand PowerThe Republic Of Tea is in more Bay Area grocersThe Republic Of Tea fields the deeper lineupLeaves And Flowers sits further up the premium end
Leaves And Flowers
The Republic Of Tea
14
brand power
53
4
products
169
1
categories
4
3
subcategories
16
1
grocers
13
$13.79
price per oz
$6.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leaves And Flowers▭ The Republic Of Tea
Distribution · 30% of score4·54
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leaves And Flowers
no top category The Republic Of Tea doesn’t also play in.
only The Republic Of Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Leaves And Flowers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leaves And Flowers · The Republic Of Tea
