Lee Kum Kee vs Mae Ploy · Bay Area shelf head-to-head
Lee Kum Kee and Mae Ploy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineupLee Kum Kee sits further up the premium end
Lee Kum Kee
Mae Ploy
59
brand power
20
25
products
6
5
categories
1
12
subcategories
2
15
grocers
6
62.0¢
price per fl oz
45.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lee Kum Kee▭ Mae Ploy
Distribution · 30% of score63·25
M
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lee Kum Kee
only Mae Ploy
no top category Lee Kum Kee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lee Kum Kee · Mae Ploy
