Legendary Foods vs Special K Bar · Bay Area shelf head-to-head
Legendary Foods and Special K Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Legendary Foods carries more Brand PowerLegendary Foods is in more Bay Area grocersLegendary Foods fields the deeper lineup
Legendary Foods
Special K Bar
34
brand power
13
10
products
2
4
categories
2
6
grocers
1
$5.47
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Legendary Foods▭ Special K Bar
Distribution · 30% of score25·4
S
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Snacks2 vs 1 SKUs
<1% of shelf
only Special K Bar
no top category Legendary Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Legendary Foods · 5
only Special K Bar · 0
no exclusive doors — everywhere Special K Bar is, Legendary Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Legendary Foods · Special K Bar