Lemon Perfect vs Caliwater · Bay Area shelf head-to-head
Lemon Perfect and Caliwater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caliwater sits further up the premium end
Lemon Perfect
Caliwater
26
brand power
26
6
products
7
2
categories
4
5
grocers
5
17.2¢
price per fl oz
32.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lemon Perfect▭ Caliwater
Distribution · 30% of score21·21
L
C
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lemon Perfect
only Caliwater
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lemon Perfect · 3
only Caliwater · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lemon Perfect · Caliwater
