Lentiful vs Bartolini · Bay Area shelf head-to-head
Lentiful and Bartolini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bartolini carries more Brand PowerBartolini is in more Bay Area grocersBartolini fields the deeper lineupLentiful sits further up the premium end
Lentiful
Bartolini
23
brand power
49
6
products
17
3
categories
8
4
subcategories
10
2
grocers
9
$2.68
price per oz
36.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lentiful▭ Bartolini
Distribution · 30% of score8·38
L
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lentiful
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lentiful · 0
no exclusive doors — everywhere Lentiful is, Bartolini is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lentiful · Bartolini