Leonard Novelty Bakery vs Rustic Bakery · Bay Area shelf head-to-head
Leonard Novelty Bakery and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupRustic Bakery sits further up the premium end
Leonard Novelty Bakery
Rustic Bakery
34
brand power
56
14
products
32
3
categories
4
6
subcategories
7
5
grocers
21
88.5¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leonard Novelty Bakery▭ Rustic Bakery
Distribution · 30% of score21·88
L
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cakes3 vs 1 SKUs
L
1% of shelf
only Leonard Novelty Bakery
no top category Rustic Bakery doesn’t also play in.
only Rustic Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Leonard Novelty Bakery · 1
only Rustic Bakery · 17
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leonard Novelty Bakery · Rustic Bakery
