Lesserevil vs Like Air · Bay Area shelf head-to-head
Lesserevil and Like Air, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
Lesserevil
Like Air
63
brand power
24
36
products
5
4
categories
3
21
grocers
7
$1.11
price per oz
$1.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ Like Air
Distribution · 30% of score88·29
L
carried in 21 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
only Like Air
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · Like Air