Lesserevil vs Pop Secret · Bay Area shelf head-to-head
Lesserevil and Pop Secret, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineupLesserevil sits further up the premium end
Lesserevil
Pop Secret
63
brand power
25
36
products
8
4
categories
1
21
grocers
6
$1.11
price per oz
64.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ Pop Secret
Distribution · 30% of score88·25
carried in 21 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
only Pop Secret
no top category Lesserevil doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · Pop Secret
