Lesserevil vs Popcorners · Bay Area shelf head-to-head
Lesserevil and Popcorners, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
Lesserevil
Popcorners
63
brand power
37
36
products
16
4
categories
3
21
grocers
9
$1.11
price per oz
96.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ Popcorners
Distribution · 30% of score88·38
P
carried in 21 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
only Popcorners
no top category Lesserevil doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lesserevil · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · Popcorners
