Lesserevil vs True Origin Foods · Bay Area shelf head-to-head
Lesserevil and True Origin Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineup
Lesserevil
True Origin Foods
63
brand power
42
36
products
10
4
categories
5
21
grocers
12
$1.11
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lesserevil▭ True Origin Foods
Distribution · 30% of score88·50
carried in 21 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lesserevil
only True Origin Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lesserevil · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lesserevil · True Origin Foods