Liber & Co. vs Monin · Bay Area shelf head-to-head
Liber & Co. and Monin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monin carries more Brand PowerMonin is in more Bay Area grocersLiber & Co. fields the deeper lineupLiber & Co. sits further up the premium end
Liber & Co.
Monin
36
brand power
50
35
products
17
3
categories
5
1
grocers
7
$1.39
price per fl oz
74.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liber & Co.▭ Monin
Distribution · 30% of score4·29
L
M
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score95·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liber & Co.
only Monin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liber & Co. · Monin
