Liberty vs V-dog · Bay Area shelf head-to-head
Liberty and V-dog, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersLiberty fields the deeper lineupV-dog sits further up the premium end
Liberty
V-dog
31
brand power
20
10
products
7
2
categories
2
3
subcategories
2
9
grocers
1
$1.01
price per oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liberty▭ V-dog
Distribution · 30% of score38·4
L
V
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liberty
no top category V-dog doesn’t also play in.
only V-dog
no top category Liberty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liberty · V-dog
