Lining them up…
Life-flo and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Griffin Remedy doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Life-flo is, Griffin Remedy is too.
no exclusive doors — everywhere Griffin Remedy is, Life-flo is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Life-flo · Griffin Remedy
4 products in the catalog·58 products in the catalog
spans 1 category · 2 subcategories·spans 5 categories · 12 subcategories
~0% average share on the shelves it competes on·~4% average share on the shelves it competes on