Lifeway vs Kefir Lab · Bay Area shelf head-to-head
Lifeway and Kefir Lab, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lifeway carries more Brand PowerLifeway is in more Bay Area grocersLifeway fields the deeper lineupKefir Lab sits further up the premium end
Lifeway
Kefir Lab
66
brand power
39
42
products
11
3
categories
2
15
grocers
9
27.2¢
price per fl oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lifeway▭ Kefir Lab
Distribution · 30% of score63·38
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lifeway
only Kefir Lab
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lifeway · Kefir Lab
