Ligo vs Matiz · Bay Area shelf head-to-head
Ligo and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineup
Ligo
Matiz
9
brand power
60
2
products
28
1
categories
7
1
subcategories
15
1
grocers
17
$2.39
avg price
$10.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ligo▭ Matiz
Distribution · 30% of score4·71
L
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ligo
no top category Matiz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ligo · 0
no exclusive doors — everywhere Ligo is, Matiz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ligo · Matiz
