Lillie's Q vs G Hughes · Bay Area shelf head-to-head
Lillie's Q and G Hughes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
G Hughes carries more Brand PowerLillie's Q is in more Bay Area grocersG Hughes fields the deeper lineupG Hughes sits further up the premium end
Lillie's Q
G Hughes
25
brand power
30
10
products
14
3
categories
4
3
subcategories
9
11
grocers
5
51.6¢
price per oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ G Hughes
Distribution · 30% of score46·21
G
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
only G Hughes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · G Hughes
