Lillie's Q vs Rufus Teague · Bay Area shelf head-to-head
Lillie's Q and Rufus Teague, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rufus Teague carries more Brand PowerLillie's Q is in more Bay Area grocersRufus Teague fields the deeper lineupRufus Teague sits further up the premium end
Lillie's Q
Rufus Teague
25
brand power
44
10
products
65
3
categories
4
3
subcategories
6
11
grocers
6
51.6¢
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Rufus Teague
Distribution · 30% of score46·25
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Rufus Teague
