Lily's Toaster Grills vs Stouffer's · Bay Area shelf head-to-head
Lily's Toaster Grills and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's carries more Brand PowerStouffer's is in more Bay Area grocersStouffer's fields the deeper lineupLily's Toaster Grills sits further up the premium end
Lily's Toaster Grills
Stouffer's
24
brand power
52
5
products
68
2
categories
5
2
subcategories
8
3
grocers
10
$7.43
avg price
$7.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily's Toaster Grills▭ Stouffer's
Distribution · 30% of score13·42
L
S
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score34·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily's Toaster Grills
no top category Stouffer's doesn’t also play in.
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lily's Toaster Grills · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily's Toaster Grills · Stouffer's
