Lily's vs Meet The Source · Bay Area shelf head-to-head
Lily's and Meet The Source, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineupMeet The Source sits further up the premium end
Lily's
Meet The Source
48
brand power
15
28
products
3
5
categories
3
6
subcategories
3
14
grocers
1
$2.31
price per oz
$6.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily's▭ Meet The Source
Distribution · 30% of score58·4
M
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily's
only Meet The Source
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily's · Meet The Source