Lily's vs Seattle Gummy Company · Bay Area shelf head-to-head
Lily's and Seattle Gummy Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineupSeattle Gummy Company sits further up the premium end
Lily's
Seattle Gummy Company
48
brand power
20
28
products
3
5
categories
1
6
subcategories
2
14
grocers
3
$2.13
price per fl oz
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily's▭ Seattle Gummy Company
Distribution · 30% of score58·13
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily's
only Seattle Gummy Company
no top category Lily's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily's · Seattle Gummy Company