Lindt Lindor vs Hershey's · Bay Area shelf head-to-head
Lindt Lindor and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerLindt Lindor is in more Bay Area grocersHershey's fields the deeper lineupLindt Lindor sits further up the premium end
Lindt Lindor
Hershey's
48
brand power
54
54
products
79
1
categories
6
1
subcategories
8
15
grocers
14
$2.08
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Hershey's
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Hershey's
