Lindt Lindor vs See's Candies · Bay Area shelf head-to-head
Lindt Lindor and See's Candies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineupSee's Candies sits further up the premium end
Lindt Lindor
See's Candies
48
brand power
45
54
products
44
1
categories
6
1
subcategories
11
15
grocers
5
$2.03
price per oz
$3.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ See's Candies
Distribution · 30% of score63·21
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category See's Candies doesn’t also play in.
only See's Candies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · See's Candies
