Ling Ling vs Laoban · Bay Area shelf head-to-head
Ling Ling and Laoban, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laoban carries more Brand PowerLaoban is in more Bay Area grocersLaoban fields the deeper lineupLaoban sits further up the premium end
Ling Ling
Laoban
18
brand power
46
7
products
15
1
categories
4
1
subcategories
5
8
grocers
11
45.7¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ling Ling▭ Laoban
Distribution · 30% of score33·46
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ling Ling
no top category Laoban doesn’t also play in.
only Laoban
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ling Ling · 4
only Laoban · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ling Ling · Laoban
