Lipton vs Power Provisions · Bay Area shelf head-to-head
Lipton and Power Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineup
Lipton
Power Provisions
57
brand power
14
37
products
2
5
categories
2
11
subcategories
2
14
grocers
2
$5.31
avg price
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lipton▭ Power Provisions
Distribution · 30% of score58·8
P
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lipton
only Power Provisions
no top category Lipton doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lipton · Power Provisions