Liquid Alchemist vs Monin · Bay Area shelf head-to-head
Liquid Alchemist and Monin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monin carries more Brand PowerMonin is in more Bay Area grocersMonin fields the deeper lineupLiquid Alchemist sits further up the premium end
Liquid Alchemist
Monin
12
brand power
50
4
products
17
1
categories
5
3
grocers
7
$19.27
avg price
$14.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liquid Alchemist▭ Monin
Distribution · 30% of score13·29
L
M
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liquid Alchemist
no top category Monin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Liquid Alchemist · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liquid Alchemist · Monin
