Litehouse vs Hidden Valley · Bay Area shelf head-to-head
Litehouse and Hidden Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hidden Valley carries more Brand PowerHidden Valley is in more Bay Area grocers
Litehouse
Hidden Valley
42
brand power
50
29
products
29
6
categories
5
14
subcategories
6
5
grocers
12
$6.40
avg price
$7.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Litehouse▭ Hidden Valley
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings18 vs 18 SKUs
5% of shelf
only Litehouse
only Hidden Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Litehouse · 1
only Hidden Valley · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Litehouse · Hidden Valley
