Little Bee Baki vs New Bread · Bay Area shelf head-to-head
Little Bee Baki and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerNew Bread is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
Little Bee Baki
New Bread
13
brand power
40
3
products
34
2
categories
6
3
subcategories
13
1
grocers
3
$11.89
avg price
$13.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Bee Baki▭ New Bread
Distribution · 30% of score4·13
L
N
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Bee Baki
no top category New Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Little Bee Baki · 1
only New Bread · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Bee Baki · New Bread