Little Green Cyclo vs La Colombe · Bay Area shelf head-to-head
Little Green Cyclo and La Colombe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Colombe carries more Brand PowerLa Colombe is in more Bay Area grocersLa Colombe fields the deeper lineupLittle Green Cyclo sits further up the premium end
Little Green Cyclo
La Colombe
24
brand power
45
6
products
25
2
categories
2
5
grocers
11
76.8¢
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Green Cyclo▭ La Colombe
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Green Cyclo
only La Colombe
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Little Green Cyclo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Green Cyclo · La Colombe
